Announcing the Day 3 Agenda: Event Professionals NOW
Event Professionals NOW is a 3-day, choose-your-own-adventure virtual experience designed for you, the event pro, who seeks to grow beyond the ordinary.
You can participate in one, two, or all three days to maximize your experience:
Day 1 - Thursday, February 20, 2025, 8 - 11:30 a.m. PT: Next-Level Field Event Marketing Tactics & Trade Show Mastery
Day 2 - Thursday, February 27, 2025, 8 - 11:30 a.m. PT: Epic User Conferences & VIP Experiences
Day 3 - Thursday, March 6, 2025, 8 - 11:30 a.m. PT: Event Marketing and ROI Growth
The Day 3 agenda is officially announced!
Here's a glimpse of what to expect on Day 3 (Thursday, March 6) where we focus on Event Marketing and ROI Growth:
☀️ Rise & Thrive with DJ Amani
7:55-8:20 AM PT | Start your morning with an energizing set by Amani Roberts, Speaker, DJ, Author, and Music Business Expert. Get in the zone to participate, speed network, learn, and build community.
💡Strategic Sessions, Designed for You
8:20-8:50 AM PT | The Power of Participation: How Engagement Drives Brand Advocacy
Huong Nguyen, CEO & Founder of Shiloh Events, and Jonathan Kazarian, CEO of Accelevents, plus special guests, will break down how to activate harder-to-reach audiences through conferences, dinners, virtual events, and online communities.8:55-9:10 AM PT | Agent AI: Your Event Execution Ally:
Discover how Peter Bordes, Founder of Intentional XP, sees AI transforming events—streamlining operations, enhancing attendee experience, and optimizing budgets.9:10-9:25 AM PT | Biohacking Strategies for Event Professionals on the Go: Anca Platon Trifan will share practical wellness strategies for stress management tailored to our fast-paced event industry. Anca is a Sr. Manager of Strategic Partnerships and Event Tech at Meetings & Incentives WW, Founder of Tree-Fan Events, and host of the Events: Demystified Podcast.
9:25- 10:00 AM PT | What If? Brainstorming for Creative ROI: Join Liz Lathan & Nicole Osibodu, Co-Founders of Club Ichi, in this interactive session to unlock new, creative ways to drive real ROI for your events. Bring your thinking cap!
10:00-10:25 AM PT | Invisible Barriers, Visible Solutions: Designing Inclusive Events: Jessica Gulledge, Senior Events & Experiences Manager at HashiCorp, will uncover strategies to make your events more inclusive, from registration forms to stage representation.
10:25-10:50 AM PT | From Likes to Leads: Amplify Event ROI with Social Media Strategy: Laura Lilley, Global Experiential Marketing & Events Manager, Hootsuite, reveals how to turn online engagement into measurable event success.
10:50-11:20 AM PT | It Takes A Village: Utilizing the Full Marketing Org for Events: Event success requires cross-functional support! Karli Williamson, Marketing Campaign Manager, Demand Gen, Karlyanna Kopra-Burton, Senior Manager, Demand Gen at Simpplr, and Payton O'Neal, Early Stage Cybersecurity & DevOps Marketing Leader, will share how to leverage your full marketing team like a team.
Register to Claim Your Free 🎁 Wellness Kit!
The first 350 registrants (just a few spots left!) will receive a curated wellness kit filled with premium swag, brought to you by Chrome Media. 🚨 Register by February 12 to qualify!
You are already putting in the hard work, want to shape the future of the industry, and pave the way with great leaders. Don’t miss your opportunity to join other like-minded event professionals, and make 2025 the year of unforgettable events!