Announcing the Day 2 Agenda: Event Professionals NOW
Event Professionals NOW is a 3-day, choose-your-own-adventure virtual experience designed for you, the event pro, who seeks to grow beyond the ordinary.
You can participate in one, two, or all three days to maximize your experience:
Day 1 - Thursday, February 20, 2025, 8 - 11:30 a.m. PT: Next-Level Field Event Marketing Tactics & Trade Show Mastery
Day 2 - Thursday, February 27, 2025, 8 - 11:30 a.m. PT: Epic User Conferences & VIP Experiences
Day 3 - Thursday, March 6, 2025, 8 - 11:30 a.m. PT: Event Marketing and ROI Growth
The Day 2 agenda is officially announced!
Here's a glimpse of what to expect on Day 2 (Thursday, February 27) where we focus on Epic User Conferences and VIP Experiences:
🎧 Wake Up with Energy
8:00-8:20 AM PT | Start the day with emcee and percussionist Elec Simon for an electrifying, high-energy boost.
💡Strategic Sessions, Designed for You
8:20-8:50 AM PT | Bethany Murphy, CMP, Senior Director, Events at 6sense presents ‘Breaking Through: Secrets to Building a Standout User Conference Experiences’ where she shares how their conference grew into a 1,200-person flagship event.
8:55-9:20 AM PT | Devin Cleary, Head of Experiential Marketing at CyberArk presents ‘The Power of Playbooks: Streamlining Operations to Maximize Impact’ where he breaks down how playbooks streamline operations and boost event efficiency.
10:00-10:20 AM PT | Enjoy a ‘Fireside Chat: Audience Acquisition and ROI Metrics’ as Chloe Richardson, Head of Content at ELX and Event Strategy Architect, Emcee and Coach at Empowered by Chloe & Tamar Beck, Co-Founder & CEO at Gleani, reveal strategies for audience acquisition and proving ROI.
10:25- 10:45 AM PT | Learn insider tips from HelmsBriscoe’s Barbara Mulligan, Regional Vice President & Jennifer Bates, Director, Global Accounts, on securing better hotel deals in their session, ‘Sourcing Meetings: Hot Cities, Smart Strategies and Key Trends’.
10:50-11:15 AM PT | Join the ‘Panel: Reaching Beyond the Room with Virtual Events’ hosted by Shivika Mishra from Goldcast, a Platinum sponsor, where he will lead a discussion with special guests on mastering virtual event engagement and ROI.
🤝 Make Connections That Matter
Throughout the morning, enjoy mini breakout sessions where you can meet fellow event professionals, exchange ideas, and build lasting connections.
8:50-8:55 AM PT | Explore, Share, Plan, Nurture Breakouts
9:20 AM 9:25 AM PT | Top Takeaways from Day 2
More networking sessions coming soon!
Register to Claim Your Free 🎁 Wellness Kit!
The first 350 registrants (just a few spots left!) will receive a curated wellness kit filled with premium swag, brought to you by Chrome Media. 🚨 Register by February 12 to qualify!
You are already putting in the hard work, want to shape the future of the industry, and pave the way with great leaders. Don’t miss your opportunity to join other like-minded event professionals, and make 2025 the year of unforgettable events!