Leveraging AI for Events: A Game-Changer for Marketers and Planners
In a recent Event Professionals Network webinar, event marketing experts Katie Spell and Lisa Gregory explored the transformative potential of Artificial Intelligence in event marketing. The discussion delved into the practical applications of AI in streamlining event planning, generating engaging content, and enhancing email marketing campaigns. With Katie's expertise and Lisa's industry insights, you will learn how AI can revolutionize the event marketing landscape, saving time, boosting creativity, and driving engagement.
Streamline Event Planning with AI
AI can revolutionize event planning in various ways and reduce your research time. Here are just a few examples of how:
Research: AI can help identify key trends by analyzing conference data and agendas. Simply provide AI with a prompt and a link to the agenda website, and it will extract relevant information, saving you time and effort.
Brainstorming: AI can assist in generating ideas for event activations, such as suggesting poll questions for webinars to increase audience engagement.
Design: AI can create visual mockups of booth designs, allowing you to explore different ideas and options quickly.
Content Ideas: AI can generate session topics with outlines, providing a solid foundation for your event content.
Guide for Powerful AI Copywriting Prompts
To get the best copywriting from your AI tool, it's crucial to prime it with a beginning set of prompts. Here's a step-by-step guide, using email copywriting to promote an event as an example:
Initial Prompt: Ask AI to assume the persona of a world-class email copywriter, researching what makes emails have a high click-through rate.
Emulate the Best: Request AI to list the best email copywriters known and emulate their styles.
Brand Voice: Add your brand's tone of voice or brand documentation to ensure AI-generated content aligns with your brand.
Tone and Style: Provide AI with a few of your company emails to understand your brand’s tone and communication style.
Details: Provide as many details and information as you can about the event and target audience for the email, as well as the goal of the email.
By following these steps, you'll enable your AI tool to generate high-quality copywriting that resonates with your audience and aligns with your brand.
The Rise of AI: A Powerful New Tool
In recent years, AI has emerged as a game-changer in various industries, including event marketing. With numerous options of AI-powered platforms and tools, event marketers can now leverage AI to streamline processes, enhance creativity, and drive engagement.
While certainly not an extensive list, here are some of our favorite AI tools - both paid and free:
Jasper AI: A powerful tool for creating multi-channel campaigns quickly by leveraging brand guidelines and content assets.
Canva Pro: Offers AI-powered design features, including logo creation, brand kits, and design assistance.
Meta AI: Provides AI-generated content, including text and images, with a free image generation feature.
ChatGPT: Useful for generating ideas, content, and even code, with a user-friendly interface.
Other Free Tools: Google's AI-powered writing assistant, AI Writer, and AI-powered design tool, Deep Dream Generator, are also worth exploring.
AI is a valuable tool for saving time and enhancing creativity in event marketing, but it should complement, not replace, the human creative process. By leveraging AI effectively, event marketers can focus on high-level strategy and creativity.
Webinar Recording
You can watch the full recording of the Event Professionals Network webinar, “Leveraging AI for events: A proven process for tapping into AI for event ideation and email copy”, below:
