All Things Swag

Swag is a much larger conversation than most would think. Whether you’re purchasing swag for trade shows, employees, customers, speaker gifts, etc. there’s a lot to consider.

• What’s the purpose (lead gen/conversation starter, appreciation, etc.)

• Shipping and storage (is it heavy, will it fit in your booth, display options, where are you storing it post-show?)

• Budget (for the actual item, shipping and handling is very $$$, storage, ROI, quality standards)

• Brand (how does it relate to your story/product, consider custom items)

• Timing (lead time, will it resonate with your audience now and later?)

• Trends (no swag is common, stuffies, demo = high-value swag item, raffles/surveys - QR codes, food)

• Environmental impact (will your item be thrown in the trash quickly?)

 The key: be intentional and start early.

Watch now with Special guest Megan Chatellier: https://www.youtube.com/watch?v=b1KIbJ3l15o

View all of our recorded meetups here: https://www.youtube.com/@eventprofessionalsnetwork